{"id":9448,"date":"2021-06-23T13:59:59","date_gmt":"2021-06-23T13:59:59","guid":{"rendered":"http:\/\/castelis.com\/actualites\/uncategorized\/pourquoi-choisir-la-solution-sitecore\/"},"modified":"2022-09-06T08:26:06","modified_gmt":"2022-09-06T08:26:06","slug":"why-choose-the-sitecore-solution","status":"publish","type":"post","link":"https:\/\/www.castelis.com\/en\/news\/sitecore-en\/why-choose-the-sitecore-solution\/","title":{"rendered":"Why choose the Sitecore solution ?"},"content":{"rendered":"

Why choose Sitecore ?<\/strong> Today’s Internet users expect a relevant and consistent experience<\/strong> with a brand for every interaction they have. The brand needs to understand their buying habits, what products they like and recognize their profile regardless of the medium<\/strong> they are using. 58% of companies have seen an improvement in customer satisfaction through digital customer experience and 51% of brand representatives say that personalization is a priority for their organization (see white paper, downloadable at the end of the article). Personalization<\/strong> is Sitecore’s trademark!<\/p>\n

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What is Sitecore ?<\/strong><\/h2>\n

Sitecore<\/a> offers the standard functionality of a CMS<\/strong> (create and\/or edit articles, edit text, layout images etc.) but also optimizes the customer experience<\/strong>.<\/p>\n

The tool is thus positioned as one of the ideal platforms for companies that place great importance on the relevance of the user experience, with empowered teams and powerful experiences<\/strong>, regardless of the sector.<\/p>\n

Offer a unique experience<\/strong> to your customers using the platform Sitecore CMS<\/a> et DXP !<\/p>\n

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What differentiates Sitecore from its competitors ?<\/strong><\/h2>\n

Sitecore offers advanced personalization capabilities<\/strong> integrated into a single platform for optimal work efficiency for both technical and marketing teams<\/strong>.<\/p>\n

The tool combines mature and interconnectable solutions for content management, personalization, user data exploitation, e-commerce, emailing, search, etc.<\/p>\n

After a long history as a CMS<\/strong>, Sitecore has been deploying a broader and more ambitious strategy to design a modern, high-performance web for several years now. It is now more closely associated with the Digital Experience Platform (DXP)<\/strong>, which provides a complete suite of tools for creating personalized experiences<\/strong> that can evolve and connect across channels, geographies and languages.<\/p>\n

In fact, there is a difference between a CMS platform and a DXP platform<\/a>.<\/p>\n

While a CMS solution supports the orchestration and delivery of content critical to digital experiences, a DXP platform goes further by offering automation and intelligent delivery to websites and portals, IoT apps and devices and more as well.<\/p>\n

Castelis offers articles on the key Sitecore features for e-commerce<\/strong> with Sitecore OrderCloud<\/a>, or complete solutions for personalization and user experience<\/strong> with\u00a0Sitecore CDP Personalize<\/a>.<\/p>\n

In short, Sitecore enables companies to build a consistent online presence across all channels<\/strong>.<\/p>\n

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Features offered by Sitecore<\/h2>\n

Among the main functionalities offered by Sitecore we note:<\/p>\n

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  • Personalization<\/strong>, which makes it possible to individualize the digital experience of each customer by adapting the interface to the needs and context of the Internet user.<\/li>\n
  • Statistical reports<\/strong> to know precisely the effectiveness of marketing strategies on each digital channel, each initiative, each campaign and each action.<\/li>\n
  • The creation of emailing campaigns<\/strong> to create more relevant interactions adapted to the recipient.<\/li>\n
  • Marketing automation<\/strong>, which makes it possible to attach objectives to users’ actions and thus ensure the continuity of interactions on different channels.<\/li>\n
  • A\/B Testing<\/strong> to test different formats, identify the best performing ones and continue to refine and improve conversion rates.<\/li>\n
  • Machine Learning<\/strong> that allows you to add artificial intelligence (AI) to your search engine and recommendations.<\/li>\n
  • Safety<\/strong>.<\/li>\n
  • Optimal experience management<\/strong> across all channels.<\/li>\n
  • Omnichannel<\/strong> for unified journeys regardless of channels thanks to personalized workflows, whether the user is identified or anonymous, in compliance with the RGPD.<\/li>\n<\/ul>\n

    Sitecore’s omnichannel, multi-site management, automation and personalization capabilities enable real-time interactions<\/strong>. Sitecore solutions take into account the context of use, adapting responses and content based on how customers are interacting with the brand at a given moment.<\/p>\n

    The various Sitecore solutions all work towards the same goal: delivering rich, personalized user experiences<\/strong>.<\/p>\n

    All of these benefits have made Sitecore the global leader<\/strong> in contextual marketing experience management software.<\/p>\n

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    Download the white paper in PDF format<\/h2>\n

    Want to know more ?<\/p>\n

    Get our free white paper !<\/p>\n

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